Future-Proof Your Marketing: Investing in Video Content
In today’s digital landscape, video content is indispensable for brands looking to engage audiences and stay ahead of the curve. As video marketing grows exponentially year after year, investing in professional video production is no longer optional – it’s a strategic imperative for future-proofing your marketing approach. This article explores why now is the time for brands to invest in quality video content and partner with a video production company like Mojo Media.
The Rapid Growth of Online Video
Recent data reveals the accelerating rise of online video consumption:
- 500 million hours of videos are watched on YouTube daily.
- 91% of businesses use video for marketing currently.
- By 2027, 82% of all internet traffic will be video.
As billions continue flocking to online video platforms, it’s clear that video content is the dominant force shaping marketing now and in the future.
Video Marketing Adoption Across Generations
Crucially, video marketing is driving engagement and conversions across all demographics – not just millennials or Gen Z.
- 85% of baby boomers watch online video weekly
- 78% of Gen Xers watch videos multiple times a week
- 90% of customers say videos help guide purchasing decisions
Video appeals to audiences of all ages. Investing in video production is essential for attracting customers across generations and demographics.
The Business Impact of Video Content
What does this surging growth in video consumption mean for brands? Adopting a strategic approach to video marketing delivers measurable results:
- 72% of customers prefer learning about products through video.
- 92% of mobile video viewers share videos with others.
- Videos on landing pages can increase conversion rates by over 80%.
It’s evident that video marketing builds awareness, engagement, and sales – capturing audience attention unlike any other medium.
Mojo Media – Your Video Production Partner
Rather than playing catch-up to ever-growing video demand, smart brands are taking a proactive approach by investing in a robust video marketing strategy now. This is where working with a video production company like Mojo Media ensures long-term success.
Mojo Media provides end-to-end video production services, partnering with brands to create captivating video content tailored for their needs. Their network of professional videographers, animators, editors and more have the expertise required to craft compelling videos that drive results and build authority.
By investing in video production with Mojo Media, brands can adopt an agile, data-driven approach to video marketing. You receive content optimized for platforms like Instagram, TikTok, YouTube and more – ready to captivate the users who will become your next customers.
It’s far more cost and time effective to invest in video content now rather than playing catch-up later. Mojo Media’s scalable video production model accounts for the rapid pace of change in digital media, ensuring your brand stays ahead of the curve.
The Future is Video: Are You Ready?
In closing, the meteoric rise of online video is projected to continue flourishing in the years ahead. Video content gives brands the unrivaled ability to reach, engage and influence target audiences at scale.
With Mojo Media, brands unlock a secret weapon to future-proof themselves for long-term success – a robust library of data-driven video content ready to be distributed and optimized across digital platforms.
The time to invest in video production is now. Don’t get left behind in the age of digital video. Partnering with Mojo Media ensures your marketing is future-ready and equipped to thrive! Get started at Mojo Media today!